Megan V. Walker

Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening.

I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI Assistant (released in May 2026).

When we think about creating a website and building our own brand, it’s easy to jump straight to the visual stuff.

For years, the steps were pretty simple.

Most of the time, we use AI when we need something.

You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they dive into new monthly features and share what they have been working on.

You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they dive into new monthly features and share what they have been working on.

A client recently wanted to know if someone had answered a custom question on their Event registration form with either Yes or No.

You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they dive into new monthly features and share what they have been working on.

Most websites have some kind of search functionality, especially if you have a blog.

We have the ability to add unmapped fields to marketing forms, providing the ability to capture extra information from a Contact or Lead without needing to add a new field to those tables each time.

Are you asking unmapped custom event registration questions when someone is registering for your events?

You’ve set up your Power Pages site, and patted yourself on the back.