Marketoonist | Tom Fishburne

I drew this week’s cartoon thinking about this strange period of figuring out how to market to the agents that (I almost wrote “who”) are increasingly shopping on customers’ behalf.

I drew this week’s cartoon thinking about two common innovation pitfalls: feature creep and over-serving the market.

I drew this week’s cartoon inspired by the explosion in AI agents at work and home, and the simultaneous reluctance to let them run.

As an HBS student, I was once assigned to be the handler of founding Netscape CEO Jim Barksdale for the afternoon at a school tech conference.

I’ve been researching an upcoming international trip and gave an email address at one point.

When chasing metrics that reward any type of AI adoption, it’s easy to miss the workslop tax that is being paid underneath the surface.

I’ve always liked this colorful expression to describe the critical, anxious inner monologue that can drive our thinking.

I drew this cartoon thinking about how much panic and FOMO has been setting the pace and tenor of AI adoption.

This cartoon was partly inspired by the whiplash approach to AI writing at LinkedIn.

I heard somewhere years ago that the reason the classic TV remote control is so ridiculously complicated is that each button has its own product manager, lobbying hard for the features of that button.

There’s an old joke that the best place to hide a dead body is page two of Google search results.

I recently stumbled across Goodhart’s Law: “When a measure becomes a target, it ceases to be a good measure.”

The quality of marketing leads is an age-old sales gripe.

In 2005, I drew a cartoon with a consumer and a brand tying the knot in a wedding ceremony.

Around 15,000 marketers descend this week on the French Riviera for the Cannes Lions International Festival of Creativity.