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  1. Yes, there’s an em-dash in the title.

  2. If you haven’t read the first part, check that out first.

  3. Pretty much every technology has had its good parts and its bad parts.

  4. How to NOT get Promoted

    There are a lot of guides & docs about what you should do to get promoted, but not much about the typical mistakes most people make, despite following all that other advice.

  5. Developers are faced with a choice: we need to make our users aware of new features that have been built since the last release.

  6. Don’t repeat yourself — specify app version metadata just once.

  7. Offering paid upgrades to users of a free app can be implemented either as two separate apps (Free and Paid), or within a single app that is free to download with in-app upgrades for the premium features.

  8. Changelogs can be straightforward for simple apps that have no server-side component, but for those where most features are turned on/off or tweaked heavily server-side, publishing a client app’s changelog will be either incorrect, or useless, or both.

  9. Every place has its memories, and every memory its place.

  10. Much has been said for a long time about making your URLs easy to use, remember, type, hack, and spread virally.