Mack Grenfell

The agentic parts of Trakkr are not one big assistant.

Discover how to combat AI content hallucinations with an innovative AI-powered fact-checking system, enhancing the accuracy and trustworthiness of your SEO content.

With advances in language models, programmatic SEO is becoming increasingly accessible to marketers.

With the deprecation of conversion lift testing post-iOS 14.5, how do you measure incrementality?

Responding to Rand Fishkin's 'What if Performance Advertising is Just an Analytics Scam?'

How I built 2,000 tailored landing pages for Causal, with GPT-3 and Webflow.

By scraping data from keyword planner, you can use calculus to work out the maximum possible profit you could generate on a given set of keywords.

"Run traffic campaigns to warm your pixel up" is the worst advice that routinely gets offered to new Facebook advertisers, but why exactly is this?

There's been a litany of articles over the past year about Uber supposedly wasting $100 million a year on ads, so it's worth asking how this kind of stuff happens.

Ad group structure is one of the core aspects of a paid search account.

Ads are one of the core parts of a paid search account.

A comprehensive guide to the science behind competitive nugget eating.

Internal emails between staff working on Facebook Ads show concern that the platform's audiences are "crap" and "abysmal", but does it matter if they are?

Keywords are perhaps the most fundamental part of a paid search account.

Getting your account structure right is perhaps the most important thing you can do when running paid search.

Understanding auctions is crucial to understanding paid search.

This guide is, quite simply, everything I know about paid search.

Learn everything there is to know about Facebook Ads retargeting, and how to generate remarketing conversions efficiently.

7 quick tips to look through before you start spending any budget on Facebook Ads.

The Facebook Ads interface can be intimidating at first; let's break each of the sections down and see what they represent.

Looking to get started on Facebook Ads?

Looking to get started on Facebook Ads?

Having a correctly implemented pixel is vital to being successful with Facebook Ads.

Facebook business managers can be a pain to set up correctly.

Thinking about running Facebook Ads?