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  1. Ho Rudolph

    Rudolph claps back.

  2. The LTV metric overcomplicates and misleads.

  3. Introducing COC: The true cost of cancellations in a scaling SaaS business.

  4. Which is better: Two companies have the same revenue, one from a few large customers and the other from many little customers

  5. Hiring Employee #1

    If you want another pair of hands to screw things up, how do you acquire resumes, pair them down, and identify someone who is going to work well in your company?

  6. An ode to validated learning.

  7. A/B tests and accumulating Twitter followers is not a marketing strategy, just as "we'll use salt and cheese" isn't a recipe.

  8. Real Unfair Advantages

    It's not a question of if someone copies your business idea, it's when.

  9. You worry about competition from the big, brand-name, deep-pocketed company.

  10. Tired of being told you need "10,000 hours" before you can call yourself an "expert," and maybe become a "success?"

  11. Technical founders, step away from the code.

  12. Letters to Joel Spolsky

    I regret to inform you…

  13. Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.

  14. Breaking the Rules

    When you know the rules, then you can break the rules.

  15. Limiting Options

    The winning strategy in Othello is to minimize your opponent's options, rather than maximizing your own.

  16. The "Opposite Test"

    Elevate your product marketing: Use the Opposite Test to avoid generic bullet points and craft compelling, unique features.