Julien Coquet

For decades, marketers and publishers have been obsessed with page views, average time on site, and – of course – the bounce rate.

From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI.

Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models.

When you manage data for multiple websites and mobile applications, you will be tempted – with good reason – to consolidate the data into a single data source.

If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her expert legal advice.

Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers.

I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest.

What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years?

After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection stands: [PDF] Safari ITP tracking flowchartDownload The post Apple ITP, Safa…

In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics.