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  1. A mile wide

    Two years ago almost to the day, I signed the final documents to sell Progression.

  2. Tools for Others

    Back in March I got accepted to speak at Berlin design conf Hatch in September.

  3. I love AI.

  4. History is full of software winners Across waves of software cycles in every vertical we've seen dominant platforms that capture the vast majority of the value of a market over time.

  5. Browser wars

    It seems like the Browser wars are back.

  6. Note: I wrote none of the below.

  7. This week I attended Hatch Conference in Berlin ostensibly to run a 'Designer to Founder' round table.

  8. This was originally published as a Linkedin post here Prediction: The design process that I've advocated for for a long time may finally be close to broad adoption.

  9. Lean In

    Just got here?

  10. A(I) Hack Week

    Sometime in April, six designers got together to 'vibe code'.

  11. It feels like every day we're bombarded with news about AI replacing yet another job role.

  12. A faustian pact?

    I've been thinking a lot about AI recently.

  13. First journal post in a while, and it's because I'm back on my shit.

  14. Over the last decade I've been fortunate enough to be employee number 1 at a startup that went on to a level of scale as well as being CEO of a startup that has fundraised, hired and gone through the painful birthing phase.

  15. Wait for it

  16. Radio on the internet

  17. A birthday reminder

  18. Love it or hate it?

  19. Two years of progressing

    A rare outing this month (this was just before seeing a duckling get stolen by a seagull!)

  20. I gave this talk to 600 attendees at Jam London – a big room and amazing setting.

  21. Climbing your mountain

    I gave this talk for the first time at Jam Barcelona, to a lovely friendly crowd in an amazing church-like space.

  22. Naïve Optimism can most easily be defined as a belief that good outcomes are more likely (and bad outcomes less likely) in any situation.

  23. When people ask me what I do I most often say I'm a designer.

  24. I'm re-reading the fantastic Competing against Luck at the moment.

  25. I have a co-founder!

    I've been a nightmare for the last few weeks.

  26. Holding My Breath

    It turns out the last time I posted a journal update was in August last year.

  27. Hanging out at Reason, my amazing incubator/pals The skinny It's been nearly two months since my last blog post.

  28. Week 9: Revenue!

    It's been about a month since I wrote a journal – a lot has happened in that time.

  29. On Focus

    (Caveat: I’m writing this in under 30 minutes, ignoring my previous format, and listening to Deftones.

  30. Week 5: Bad Goals

    The Skinny Well this week absolutely didn't pan out how I thought it would.

  31. Week 3-4: Progression

    Posting on a Friday this week, it's been hella busy, after last week off.

  32. Doh, already missed a Tuesday deadline.

  33. Note to self: I'm not sure yet how to structure these weekly journals.

  34. Siadhal, me and Shahriar working hard Back in February, I left my job as a design lead at Deliveroo to start something new.

  35. After nine years and literally thousands of happy memories, we’ve decided to formally shut ShellsuitZombie down.

  36. Go out and empathise!

    In the last three years, the Deliveroo Content, Research and Design team has grown from a single designer to a team of nearly thirty designers, researchers and content writers, with no signs of stopping any time soon.

  37. Our design team about 6 months ago (we’ve since grown!)

  38. You may recognise some of these responses.

  39. It’s a funny thing, food.

  40. There’s limited value in 365 half-baked thoughts, but lots of learnings in one big success (or failure).

  41. This is part of a series about meaningful side projects: read the first post here.