Home on Joe Cotellese

I had this long-held belief that Claude Code used Haiku for the Explore agent.

Executive summary BLUF: Opus 5 explains too much.

I live in an old house.

I came across a tool called toktrack that charts my Claude Code token usage over time.

Thanks for catching my talk on AI Tools during the Technical.ly Builders Conference.

Thanks for catching the talk.

Last month, MyFitnessPal acquired Cal AI, a health app built with what people are calling “vibe coding” — using AI to generate most of the codebase.

I use Claude Code for everything.

I once worked at a SaaS company where the CEO lamented the lack of blog posts touting new features.

Asked Siri to play a song through CarPlay the other day.

Introduction One of the most powerful features of Claude Code is the ability to customize its behavior through a global CLAUDE.md configuration file.

Talk to Your Documents: A Practical Dive into Retrieval-Augmented Generation (RAG) Most people don’t talk to documents—they search them.

Ready to Transform Your Product Management?

A few years ago, my doctor prescribed Ubrelvy for my migraines.

Why Behavioral Psychology Matters in Product Management As product managers, we often assume our users make rational decisions based purely on data and logic.

Overview Looking to implement Getting Things Done (GTD) using OneNote?

Have you ever opened a conference agenda and immediately felt overwhelmed?

🚨 In the rush to implement AI into everything, we risk losing sight of core product principles: ✅ Solve real user problems ✅ Provide actual utility ✅ Meet users where they are I was recently reminded of this when I moved (don’t ask) from Google Docs to Mi…

The Infuriating Experience Today, I experienced firsthand how quickly anti-patterns in product design can erode trust and permanently damage brand loyalty.

I started my career playtesting video games.

App for iOS launched in 30 days as an experiment in AI driven development workflows

When I step into an organization as a fractional VP of Engineering, one of the first things I look for is where the technical bottlenecks are.

Generative AI has reshaped how we think about building software—but not always in the right ways.

Executive Summary Companies are under pressure to innovate, cut costs, and accelerate digital transformation.

Product design insights often emerge from unexpected places.

It’s the time of year when you get hit up with a gazillion “holiday guides’’ and you know what that means dear reader.

I recently needed to schedule a bloodwork appointment that required fasting for 12 hours.

While booking a trip on Airbnb today, I needed to update my emergency contact phone number.

What Is Blue Ocean Strategy—and Why Should You Care?

Key points What is software product management?

I once worked for a company that had a culture of CC’ing & Reply all to everyone in a department for every email.

Inspired by Marty Cagan is one of the essential books on Product Management.

🔑 Key Points from Crossing the Chasm The “chasm” is a critical gap between early adopters (visionaries) and the early majority (pragmatists) that many tech products fail to cross.

I had my first real experience at coaching years ago when my daughters laced up their cleats for their first soccer season.

I just finished reading The Principles of Product Development Flow by Donald G.

I recently read the book The Loop: How Technology Is Creating a World Without Choices and How to Fight Back by Jacob Ward.

Recently, my wife and I visited the Ikea cafeteria for a quick bite.

In past articles on prioritization frameworks, I’ve discussed the importance of prioritizing features based on business impact.

VP of Product overseeing one of the world’s most popular database systems.

Elon Musk let Alex Jones back on Twitter.

Last week I was sent on a quest for smoked sea salt, a key ingredient for our turkey.

Key Ideas The Conductor’s Role in Agile Harmony: Product Managers in a SAFe® environment act like conductors in an orchestra, ensuring that different agile practices are integrated smoothly to optimize workflow in large organizations.

I love finding great software to help me get stuff done.

Imagine we’re taking a trip cross country and we’ve plotted out our course on a map, yeah, the paper kind.

I came across a LinkedIn thread the other day from an Agile Coach writing about Scrum misconceptions.

“I’m lazy.”

Product managers, how many times have you seen this in a product manager job description?

As product manager, or entrepreneurs, getting feedback from people is important to do early and often.

Key Ideas Prioritization frameworks help you make sure you’re focusing on the right things Ranking items based on value and effort is a good way to start prioritization.

Key Ideas The RICE framework is a popular prioritization method used by product managers to evaluate features and projects and make data-driven decisions about which ones to prioritize.