Adam Wulf

Since launching Loose Leaf 5 months ago, I’ve learned a lot about how to get an app in front of its target audience, and everything I’ve learned would’ve been exponentially more powerful if I’d known it pre-launch instead of post-launch.

I’ve just recently completed an interesting experiment: coding an iOS game in only 2 weeks, open sourcing 100% of the code, and doing 100% of the development on live stream.

Ask anyone, and they’ll tell you that launch day is the most important day of an app’s life, and if you miss it then you’ve lost.

I think of this quote almost every day: I was trying to understand why rockets were so expensive.

Loose Leaf is more about photos and imports than it is about drawing or sketching, and I wanted to make sure it was easy not only to cut and create new scraps, but also to manipulate and duplicate existing scraps.

I shared two weeks ago how I built the scissors feature in Loose Leaf; short story, lots and lots of UIBezierPath.

When I launched Loose Leaf, I’d heard about how bad app discovery was in the App Store, so I’d assumed any search optimization I did for the App Store would be a wasted effort.

I easily spent the most time during development on the scissors tool, which might be surprising given how simple it is to use.

You wouldn’t know it, but I had to solve some difficult and interesting problems to get Loose Leaf shipped.

You only get one chance at a first impression – and your app’s first impression is almost entirely dependent on what you do before your launch day even arrives.

Possibly the most exciting piece of building Loose Leaf was making the App Preview video that’d show in iTunes when I launched.

One of the most important pieces of any app launch is the app preview video that’ll show next to your screenshots in the App Store.

For any other indie devs out there wondering what its like to hire out a promo video, I wanted to share my experience working with Josh at Bluepic Studios on the Loose Leaf app promo we’ve just finished up.

I’m exhausted.

AskMeEvery is simple tool to help bring you daily accountability for whatever task you need.

I ran into something interesting when working last night that wasn’t immediately obvious to me at first.

Lots of really great stuff at AltConf this year.

I’ve been spending the past week of Loose Leaf development tracking where and how my app’s memory is allocated at run time.

Over the past 5 years, we have been extremely blessed with Christi’s good health after being diagnosed with brain cancer.

I’m extremely excited to show you the first demo of my new scratch paper app Loose Leaf!

Early this December, Providence Hospital asked Christi to come back and share her story during their Festival of Trees fundraising brunch for their Cancer Center.

I’m a big fan of Automatic.

I’m extremely excited to announce my upcoming iPad application Loose Leaf!

It’s amazing to think I’ve been on my own for nearly a year, and a busy year it’s been!

Lots of change recently!

Using Futures 2.0 to Manage Intractable Futures (pdf) via Alex Pang Page 11ish: I had come to realize that my sense of myself had changed very little over the fifteen years or so.

Good news jQuery column typesetters!

Quick story: My sister is traveling to Sri Lanka and has a longer than expected layover in Mumbai.

I was going to just post a screenshot to twitter, but this is far too impressive to let die in a stream somewhere. i wanted to keep this in my records to draw inspiration from weeks and months from now.

Related Post: Head Tracking on the iPhone Related Post: Diorama Holographic iPhone Game Glasses-free 3D Time Crisis on iPad:

I just finished up my first week at Visere, and I couldn’t be more excited!

Jon Udell has a great post today on people’s expectactions about their security: In his recent TED talk he mentions that the Tylenol incident led to tamper-proof caps — a perfect example of what Schneier likes to call “security theater”: As a homework ass…

Pro golfer Kevin Na records a 16 in Round 1 of Valero Texas Open (2011), via paul kedrosky

The Khan Academy is changing education forever.

I just found a screenshot of a very old version of Jotlet – then called Aurora – cerca 2001.

Preface OAuth is a fantastic login protocol that allows disparate web applications to all use the same login provider.

This past friday, I was poking around my bit.ly/pro account and couldn’t help but notice the giant yellow banner telling me I needed a custom short domain for my bit.ly account.

I have to say, when the Boxee Box was announced, I was immediately extremely excited.

Services like Instapaper and Read it Later are fantastic for letting you quickly save webpages that you want to read for later.

Native mobile apps rule the mobile experience, no one in their right mind would deny that, but I’ve heard a lot of talk over the past year about the impending doom of native apps and how the mobile web is bound to replace them.

While reading my much-loved Flipboard today, I came across an article in the Wired section from Webmonkey called How Do Native Apps and Web Apps Compare?

Just a quick note that version 2.1.2 of the wpSearchMu plugin went live today.

Lately, I’ve been thinking about how users’ expectations of an app affect the user experience, especially as it relates to mobile development.

If you’re a WordPress user, then you know that Automatic is working on merging WordPress with WordPress MU, and they’ve recently released a beta for the new 3.0 version.

This has been an incredible, horrible, exciting, and difficult weekend for me.

I’m very excited to have submitted Here, File File!

This is amazing. the group’s massively parallel cortical simulator, C2, now has the ability to simulate a brain with about 4.5 percent the cerebral cortex capacity of a human brain, and significantly more brain capacity than a cat. … The IBM researchers e…

Did you know that Things is made for personal task management with a focus on Getting Things Done.

I’m excited to finally be asking for beta testers for the WelcomeToYourMac iPhone app!

Last week I finally had time to release a new version of WTYM!