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  1. I put this together for the new AI users on my team, to help them make their AI output sound like them.

  2. Kaizen vs Red Team

    I rebuilt our sales comp plan from scratch.

  3. The JD is the Antifilter

    We posted a full stack engineering role and got 1,500 applications in under 24 hours.

  4. Map the Physics, Not the Sociology

    Driving back from the lake last week I listened to Lex Fridman interview Jensen Huang.

  5. How We Work with AI at Lineage

    We didn't hire you to absorb the system.

  6. How I use Claude to think

    I don't use AI to write for me.

  7. Goodbye, BigSoccer

    Twenty years ago this month I started posting MetroStars (one of the original MLS clubs) news and tidbits to my personal website.

  8. Eric Fixler Responds to 'Pull a Fixler'

    This guest post by Eric Fixler is in response to my blog post, which has managed to go pretty viral over the past six weeks.

  9. Happy

    Happy wife, happy life.

  10. Pull a Fixler

    A long time ago in a galaxy far, far away I was part of the team at Etsy.

  11. Everything You Create Is A Product

    I’m obsessed with office reception.

  12. Humility and Fierce Resolve

    I pulled out my notes on Good to Great to find a quote or two for yesterday's blog post on self-awareness.

  13. On Self-Awareness

    “What is your damage, Heather?”

  14. You Deserve

    You deserve to surround yourself with a team that has the right culture, one capable of moving with urgency to solve problems that create new opportunities.

  15. Time

    We must always operate with a sense of urgency.

  16. The Product Maker and the Operator

    Revenue is neither a raison d'être nor a dirty word.

  17. Ten Rules

    Focus unswervingly on the customer.

  18. On Candor

    Build a culture centered around speaking the truth, and you create an environment that nourishes courage, encourages risk taking, and regularly pushes your business through new thresholds.

  19. On Recruiting, Part One

    We can be sure we are building a successful recruitment strategy and brand when a candidate we reject refers a candidate we hire.

  20. On Feedback

    Company culture is a living, breathing organism you have to nurture.