The Official Site of Adam McFarland

Some of our best customers are members of our wholesale program.

Coming out of the pandemic our business had scaled up considerably to a size that seemed both unattainable previously and somewhat undesirable to us.

We recently made a big improvement under the hood to our newsletter system.

The end of Google's Universal Analytics presented us with an opportunity: is this how we would do analytics and ads if we were starting the business today?

We recently completed an entire overhaul of our system for quoting shipping rates during checkout.

For over a decade Black Friday and Cyber Monday were a celebration for us.

We recently launched a really nice feature for Detailed Image's shopping cart that filled in some holes in the customer experience and greatly improved our internal shipping data.

One of the things that I've noticed about our business lately is that we're spending quite a bit more time on "defense" these days than on "offense".

We renewed our warehouse lease and agreed to our third (and likely last) expansion.

We recently completed a project that we internally called a "design refresh" for Detailed Image.