Adam Horne Creative Services

How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time?

Well, if you’re the clever people behind PLACE, you take people touched by Europe’s migrant crisis, and put them into innovation labs to give them every chance to turn their best ideas into start-ups.

Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”.

Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets.

You do it with a huge global campaign that shares some good news and a film shoot in Milan in the brightest studio I’ve ever seen and a 1000 FPS camera.

With carefully-crafted sporting metaphors designed to build confidence in the stability of the EU — that wisely leaves the complicated details to economic white-papers.

You do it with a campaign that contrasts recent high-profile business failures with evergreen knowledge, wit and expertise.

Source

You do it by showing your better-self leaving the body and making small but powerful adjustments to body language.

You create printed booklets that use Layar augmented reality, to give people a hybrid experience.

This is my now page.

I’ve got 10+ years of experience and I do it all because I’m actually fascinated by how people tick.

That’s why I made a bot on Mastodon that does just that!

I always wanted to have a letter published in The Economist.

In the world of creative professionals, there’s a new kid on the block: generative AI.

Strategy & Thinking I’m a big fan of fellow Aussie and strategy black-belt, Mark Pollard, and his work with Sweatheads.

1 CASE STUDY VIDEOS WALLPAPER OVER THIN CAMPAIGN THINKING AND EXECUTION Lots of case study videos that I see are for small, tactical, or inconsequential things.

It should be easy, instinctive, and stress-free.

Note: This originally appeared on Berghs site.

I’m Adam, an Australian who’s pretty new in Sweden.

TL;DR – The future of computing is smarter, cloud based services, running on commodity hardware.

Not since Guttenberg’s invention of the printing press has anything done so much to democratised media.

I don’t smoke.

I went to We Love Green on the weekend.

Imagine this.