Become a Stronger Storyteller-Playing Favorites: The Newsletter of Jay Acunzo - Jay Acunzo

I joined a parent group in my town which advocates for the responsible use of tech in education, because the trends aren't looking healthy.

Ever since joining the world of marketing in 2008, I've been fascinated by one consistent behavior: people will go to great lengths, investing countless hours and (sometimes literally) millions of dollars to avoid actually solving their marketing problems.

I've been enjoying a lazy end to my summer, letting projects drop and work slide to the back-burner as I spend time with the family.

The other day, my cousin shared a quick but scary story about a friend.

At the Green Room retreat in Boston, Joe Lazer used his stage time to workshop a brand new opener for his signature keynote (the talk associated with his book about storytelling, Super Skill).

In my career so far, I've watched the digital world evolve in two main phases: Phase 1: Digital supports in-person This phase saw the digital world add a new layer to the physical world.

Today, I'm sharing a little update about this big next step for me, as well as sharing a little material I've drafted to help clarify the book concept, almost like a messy prologue I could use later.

There's a moment in the movie Good Will Hunting which perfectly summarizes all the problems with AI slop and online noise and infinite advice content.

“You’re gonna get left behind!”

Every so often, I encounter a word that perfectly summarizes something I've been trying to say to the world.

The image in my head is always the same.

I want to live in a world where we value wonder more than attention.

If you’re not a celebrity, the most sustainable way to get paid to speak isn’t your fame.

This year, two clients have given me permission to publish details from my 1:1 advisory engagements publicly with you, so you can see what it takes to refine a mountain of expertise into 1 signature idea, powerful IP, and signature speeches and stories.

There's a big gap between having a good idea and actually owning it publicly.

It's been a good long while since I've had a good long rant.

You may have noticed a shift in my platform over the last 4-6 months.

Here's a thought experiment: You're at a conference, and someone walks up to you during a coffee break and says, "Hey, what do you do?"

In WHY THEY RESONATE, I analyze the speeches and stories of your favorite thought leaders and creators.

In 2017, I became the youngest speaker—and by far the least famous person—to open one of the world's biggest, best-known events for marketers, Content Marketing World.