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  1. A few years ago I was called in to look at an ecommerce site that was taking longer and longer to load, breaking in ways nobody could predict, and eating most of a developer’s week in ongoing maintenance.

  2. I’ve spent years inside membership sites.

  3. There’s a particular kind of conversation I’ve been having more often over the last two years.

  4. Every ecommerce business outgrows its platform eventually.

  5. There’s a moment in the life of most growing businesses when someone has to answer a deceptively simple question: do we buy this, or do we build it?

  6. Most businesses don’t need a website.