James McAulay - Writing

Harvard University + INSEAD just ran the first controlled experiment on whether AI training actually grows your business.

7 years ago, I published my most popular article so far: How to set your Personal OKRs & stick to them (+ examples and template) It’s been viewed over 90,000 times, and held the #1 spot on Google for the “Personal OKRs” keyword for a long time.

Get the Product Launch Doc template here.

After leaving ElevenLabs a few weeks ago, I’ve had loads of people asking me what I’ve been up to and what’s next.

I was recently asked about which advancements in AI Audio excited me the most during the Tech.eu London 2025 conference last month.

It’s crazy to think I only joined ElevenLabs 77 days ago.

We launched the world’s most accurate AI transcription model 2 days ago… but can it handle Rap God by Eminem?

I’ve had so many messages over the last few days asking how I navigated the transition from startup CEO to leaving the company I created and finding a new role at ElevenLabs.

This post is split in two: If you’re here for the tactics, click here to jump down.

Encore has been my home for the last ten years.

Of all the places I expected to find spiritual Insight, Parkrun was not one of them.

I’ve been on Strava since 2013 and was reflecting on why I love it during a run recently.

I’m pleased to announce that Encore has been acquired by Mixcloud.

“We’re misunderstanding burnout.

Chip time: 3:08:27 “Avoid and reduce stress in the week leading up to your race.” – textbook marathon advice 📚 Brighton 🏖 was hillier, windier, and a few degrees cooler than Milan, but I still got what I came for: a tan (borderline sunburn), a new PB, fle…

I honestly had no idea Encore had been engraved in the William Gates Computer Lab Hall of Fame until I saw this photo posted to LinkedIn yesterday!

We integrated GPT-4 into our Customer Support flows in January, and the results have been astonishing.

I first got into triathlon in 2019.

We recently booked gig number 40,000 at Encore!

Over the last ten years, I’ve experimented with a myriad of approaches to maximising my focus while working, writing, or creating music.