Info Marketing Money Machines

Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history.

Thomas Aquinas spelled out the Seven Deadly sins or vitia capitalia (capital sins) in the 13th Century.

He went from the Downtown comedy clubs to the hallowed halls of the J.

(This was one of my first entries on Info Marketing Blog, waaay back on June 11 2007.

(March 2025) I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe… foundation for the promo… that leapt to the fore.

This entry was originally published waaay back on July 27, 2011.

Have you ever noticed an ad in a newspaper or magazine and thought to yourself: “Who’d be crazy enough to pay for such an insertion?”

How do you really know if you’re a copywriter and not just someone who dabbles in writing ads?

Untold thousands of “Marie Davant” tinytorials (tiny advertorials) graced the pages of print for over four decades.

As Rosser Reeves noted: “A gifted product is mightier than a gifted pen.”

John Caples was the great story selling adman of the early 20th Century.

Recently one day, I stumbled across this remarkable print ad and asked myself the question: “How’d this ad get into my possession?”

If you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad.

Here are some hard won secrets for selling in the golf market… From one of the ablest marketers of our time.

What do advertising and martial arts have in common?