Gustav Ekberg — Opinions

AI adoption means building and maintaining the context people and agents work from.

AI can produce almost anything now.

AI makes human-like errors, but it cannot carry responsibility.

I am a worshipper of great Machines.

The AI companies buy today is subsidised and still competing for them.

I tell companies to build a middle layer that routes intelligence to humans on the surface.

Companies asking 'how can we improve with AI' are really asking 'how can we improve.'

The lie AI is trying to sell is that it just works.

The middle of every organization is dashboards, reports, CRMs, and status meetings.

2025 was the year of AI panic.

Companies will increasingly build their own tools instead of buying SaaS.

I redesigned my personal website to meet modern web standards.

Building features feels like progress.

Companies give everyone AI tools and hope for the best.

Your first AI feature should be a button, not a chat interface.