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  1. Your identity isn't your username

    Your username is a label; your identity is a key you own. atproto splits who you are from what you're called, so you can rename freely, prove who you are with a domain you control, and carry one identity across the apps you use.

  2. Who actually owns your network?

    Every time I moved a community to a new platform, the exit cost members and history.

  3. Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too

    Self-hosted GitHub Actions runners on a small Hetzner VPS cut my CI wall-clock from ~12 minutes to ~3 minutes for about half the price of the GitHub-hosted minutes I was burning.

  4. Make links to your blog render the custom "View publication" card + CTA

    Short guide.

  5. ATmosphere Conf 2026: the internet built for people, not platforms

    370 people in Vancouver, 500 online, all working on the same question: what does the internet look like when users own their data?

  6. Running Doom over the AT Protocol

    Every keystroke becomes a record.

  7. AI slop is drowning communities. Verifiable track records can fix it.

    AI-generated junk content is flooding every community platform.

  8. Barazo: community forums where members own their data

    I'm building an open source forum platform on the AT Protocol.

  9. Better Not Waste It

    A story about token limits, AI companions, and the sunk cost of unused mana.

  10. BigTech independence update: cleaning house for local AI

    Three months after my original BigTech independence article, here's what changed and why I'm building infrastructure for local AI.

  11. A practical guide to building your own antifragile tech stack

    Seven principles for evaluating technology choices, reducing vendor lock-in, and building a more resilient digital setup.

  12. Start building Anti-Fragile communities, your community deserves it

    Over 20 years building communities around open-source platforms, I've watched a pattern repeat.

  13. Ditching "One community idea per month": Our hackathon path to 80+ community projects

    Learn how we transformed community engagement through hackathons instead of monthly idea quotas, creating 80+ community projects while building better understanding between community and product teams.

  14. How I reduced my BigTech dependencies in 2025 (and why you should too)

    A detailed guide on moving away from vendor lock-in and Big Tech subscriptions to build a more robust, privacy-friendly, and antifragile tech setup using open source alternatives.

  15. RPi Pirate audio side project

    Building a custom audio project with Raspberry Pi and Pirate Audio hardware - a fun side project exploring hardware and software integration.

  16. 7 Hard-(l)earned lessons for building reliable AI workflows

    Practical insights and lessons learned from building and deploying AI workflows in production environments.

  17. The Collapse of Traditional Commerce - Why Innovation is No Longer Optional

    Explore how traditional commerce models are being disrupted and why businesses must innovate to survive in the rapidly evolving landscape of global commerce.

  18. Concerns with AI programming

    An analysis of the potential challenges and concerns surrounding AI in software development over the medium to long term.

  19. 4 options to customize your LLM

    Explore four great ways to customize Large Language Models for your specific use case, from prompt engineering to fine-tuning and RAGs & MCPs.

  20. Website moved to Astro

    After almost 7 years, it was time for another switch: Moved the website from Webflow to Astro.

  21. The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks

    How food trucks master clear, instant communication and what trade show exhibitors can learn from their approach to messaging.

  22. Beyond Code: Software Developers in the Age of AI

    Exploring how software developers can adapt and thrive in an era where AI is transforming the development landscape.

  23. Why Every Moment Looks Like a Turning Point in Exponential Growth

    Discover why exponential growth charts can be misleading and why "today" isn't a special turning point despite what many trend analyses suggest.

  24. How to Build an Online B2B Community

    Learn how to create and maintain a successful B2B community, overcome unique challenges, and leverage the benefits for your business growth and customer engagement.

  25. Often Confused Commerce Terms

    Let's set the record straight about some often mixed up terms in commerce

  26. Optimization hierarchy of evidence

    A CRO/Experimentation variant of the scientific hierarchy of evidence

  27. Are you LEFT or RIGHT brain? Surprise: you're both

    You've probably heard about this divide between the functions of the Left Brain versus the Right Brain.

  28. The Story of Spryker with CEO Boris Lokschin

    Building the commerce platform of the future

  29. First episode of CRO.CAFÉ is live!

    As announced in November I would be starting a new (Dutch) podcast series this year about CRO.

  30. Recording: Creating An Optimization Culture

    Recording of my session about creating an optimization culture

  31. Website moved to Webflow

    Amazing new visual SaaS CMS system!

  32. Can you afford not to know? Can you afford to be wrong?

    How far do you go?

  33. Texas sharpshooter fallacy

    To help remember statistical constructs I've started telling stories about statistics and the first one is about the Texas Sharshooter

  34. Data Driven Decisions meets Psychology

    On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.

  35. New domain and CMS!

    Switched to gui.do and Grav CMS

  36. Questions on Experimentation

    Designing great experiments

  37. Learnings from Shenzhen

    Some (random) notes/learnings from my trip to Shenzhen China

  38. Proving the monetary value of A/B testing

    How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”

  39. The CRO Process

    White-paper on the CRO Process

  40. Intervju: Guido Jansen ska ta reda på varför kunderna inte handlar

    This is a re-post of an interview with me by the Swedish magazine eHandel

  41. Combining personal & business online: 5 guidelines/tips.

    My 5 tips on building your personal brand by having a healthy personal + business presence on your social media channels.

  42. Compute required Sample Size for your A/B tests

    Google Sheet calculator for your AB test sample size

  43. Trustlogo onderzoek

    Dutch Research towards e-commerce trust logo's

  44. How Color Persuasion Works

    How to (not) use colors in your website

  45. One year .com in retrospect

    One year ago, I moved my blog to a .com

  46. Persuasion profiling: Dawn of a New Marketing Era

    PersuasionAPI: A new tool that makes your website much more persuasive

  47. Update: 101 ways to optimize Magento for speed

    Guess Magento and it's speed is a hot issue :).

  48. 101 ways to speed up your Magento e-commerce website

    Let's optimize your webshop for speed!

  49. Top 8.5 tips for getting started in ecommerce

    For business owners that have a retail store or a complete new business model but have little to no experience in the e-commerce field: this post is for you

  50. 9.999 on 09.09.09 09:09

    Fun coincidence!