Gregg Blanchard

I started SlopeFillers in 2010 as a dude looking for his way into the ski industry and trying to find the most creative way to both learn the ropes and market himself along the way.

There are a few ideas that I’ve chewed on over the years around SendView, but rarely as different parts of the same whole.

As marketers, it’s easy to get distracted by the new and shiny stuff.

Content is a word we throw around a lot as SaaS marketers, so let me try to start with a basic definition: Some sort of information designed to move whoever reads it closer to becoming a user of your platform.

If someone asked me to rank my favorite marketing principles, I’d put this simple line right at the top of the list: Solve part of your customers problem.

There are often two schools of thought in SaaS marketing.

My daughter just had one of those moments that marketers know and love: her first sale.

Big B2B SaaS sales and marketing teams have to do marketing and sales that can scale.

This a concept that every marketer faces, but I think smaller SaaS marketers feel it especially acutely for reasons I’ll dig into in a moment.

People know me for a lot of different reasons, but the irony is that very few people know me for what I’m best at.