Gregg Bernstein

Way back in 2017, I wrote about the challenge of evangelizing user research—both the practice and the findings: I need my work to take multiple shapes and appear in multiple outlets.

Let’s not debase ourselves as user researchers further The premise and value of human-centered research is that subject matter experts apply their skills to the design of studies that uncover relevant information from appropriate research participants in…

Over the years I’ve shared my writing through Mailchimp (a former employer), Substack (regrettably), Buttondown, and Medium (my current employer).

A brief reintroduction I tend to write concisely.* If I can get an idea across with an economy of words, why belabor my point?

If we answer what’s asked, we only answer known unknowns.

I don’t care about AI, because AI is neither the product nor the solution.

I’ve collected a number of research-related bookmarks over the years.

For Learners, I answered the question, How can I get my research on the radar of the CEO and other top level people at my company?

Optimize for more decisions, not infinite research For Learners, I answered the question, “Can research ever come to an end?”

We’re all navigating our own paths What keeps trail running interesting is that the same trail differs runner by runner, day by day, year by year.