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  1. Dear Reader

    !

  2. Self-serve means your users table is chaos.

  3. GTM in a loop

    The primary job of go-to-market is communication with humans outside the company.

  4. Linear "Customer Requests" are a first step.

  5. For customer contracts, legalese is worse than code.

  6. Dialogues

    What does it means to "publish" a blog post anymore?

  7. Software as a shim

    I'm writing this post in a dialogue with Claude.

  8. [John Henry](https://en.wikipedia.org/wiki/John_Henry_(folklore)) has been in the SF zeitgeist lately.

  9. Coding agents aren’t just writing more software.

  10. I've done engineering (Snowflake), sales & marketing (Numeracy), and a “hybrid” [growth engineer](https://ehfeng.com/what-is-growth-engineering/) (Sentry).