Drew Eric Whitman

It’s true.

There’s a simple way to tell whether an advertisement is doing its job.

FLUSH!

Ugh… I pulled this postcard out of my mailbox this morning.

At first glance, the ad looks powerful, doesn’t it?

Finally, a powerfully written ad designed to SELL, rather than cause others to “Oooo” and “Ahhhh” about its cleverness.

Presenting yet another example (they’re endless) of, “Hey, what a creative ad!”

Cute, maybe even funny… but does it make you WANT TO BUY THE PRODUCT... eat a Whopper… or just to talk about how clever the commercial is?

“Let’s just keep looking.”

“Argh!