Dear Agency Founder

The founder instinct As founders who run an awesome company, we love our teams and we want to share the spoils.

Everyone’s got a story.

Are you more likely to stop reading because my writing doesn’t hook you, or because you aren’t interested in the subject?

Design agencies are different to marketing agencies.

Every meaningful relationship you have right now exists because someone reached out.

As an agency founder you can identify as lots of things.

Wondering if you can get good at winning work from emails is the same as wondering if you can look good in a big green hat.

Ever looked at financial KPIs and thought - “one day I’ll care”?

I’ve spent a bit of time on LinkedIn the last few days and I need to say something.

I need to hire someone vs I can afford to hire someone.

If you owed another business money, would you put that down as revenue?

Last week we pondered on marketing to people that aren’t in the market for your services right now.

2 facts: Getting people to read your marketing content is hard.

Marketing isn’t a job you get done and tick off.

While your business is playing out in real life, day by day, opportunity by opportunity, problem by problem, it’s also playing out in numbers.

When looking to hire, one of the decisions that needs making is how experienced you want the person you’re hiring to be.

If a plant has the right environment and soil, it will grow.

Marketing feels chaotic and you don’t know what works.

Every time a good employee asks for a quick chat, it’s grimace emoji time.

Every business does marketing.