Dave Ashworth's Blog

Track AI Assistant traffic in GA4 historically by combining the new AI Assistant channel with older referral data from tools like ChatGPT, Gemini, Claude, Perplexity and Copilot using Looker Studio.

A practical guide to LLMS.txt - what it is, what it isn’t, and whether it actually matters for AI search.

Over the last few years, Google has placed increasing emphasis on content quality, expertise, trust, and topical relevance through concepts such as E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness).

I updated service and skill URLs across my site to include consultant-led terms - keeping everything else the same.

Google Business Profile provides performance insights - but they rarely tell the full story.

Tracking internal link clicks in GA4 is one of the quickest ways to understand how people actually move through your site - which menus they use, which content gets attention, and where navigation falls flat.

As AI tools like ChatGPT and Gemini start surfacing websites in their answers, SEOs are wondering if it's time to optimise differently.

In September 2025, many sites saw impressions drop and average position improve in Google Search Console - a confusing pattern that wasn’t caused by an algorithm update.

Want to know what questions your audience is asking in Google?

A well-optimised Google My Business profile helps local customers find and choose you.