Craig Jamieson

Like many people, I have been experimenting with AI and flip-flopping between loving and hating it.

As we welcome in the new year and let go of 2025, I wanted to start on a positive note.

My site has become an absolute mess, so I have been working hard on the actual content first.

You might expect creative directors to be digitally native these days, but this was not always the case.

Creative direction is a skill Being a Creative Director is a responsibility Over the years I have worked with people who were excellent at giving creative direction.

Agencies are consolidating, jobs are being cut by the tens of thousands, and the creative industry is being hollowed out in real time.

The advice that circulates around senior hiring often misses the point.

In 2016 I introduced a design pattern into my work that I still believe is one of the most under utilised interface elements.

I sometimes wonder why I am so detached from reality and why most of my mental space is occupied by things that seem impossible to do.

Strong onboarding does not start on day one, it begins the moment an offer is accepted and continues through the first ninety days.